A family real estate brokerage in South Florida operates across three different offices and has a team of 17 agents and support staff.
The brokerage invests heavily in online ads, direct mail campaigns, and other lead-generating services. However, since many agents used personal cell numbers for outreach, leads were essentially “owned” by the agents themselves. If an agent parted ways with the brokerage, those leads and ongoing conversations could walk out the door.
Because each agent called leads from a personal phone, prospective buyers often saw random numbers calling instead of the trusted brand name, reducing call pick-ups.
When an team member quit—whether due to performance or personal reasons—the brokerage often lost access to ongoing client conversations. Prospective homebuyers or sellers who still called the agent’s personal line got no response, costing them both deals and reputation.